{ INTERIOR DESIGN & brand communications }
DKI
A BRAND & CLINIQUE INTERIOR DESIGN REIMAGINED
JANUARY 2024
DKI
INTERIOR DESIGN
BARA HOLC
PROJECT LEAD
JANII PETLANOVA
BRAND STRATEGY
PAVEL JANKOVSKY
BRAND DESIGN
ESCALATE
Content DESIGN
MICHAEL RIHA
SOCIAL MEDIA
EM
{ INTRODUCTION }
DKI came to us with a clinic. We gave them a brand, an interior, a communication strategy, and four locations full of patients and staff. We handle everything from how the walls look to how the ads perform. The kind of integrated work that sounds ambitious on paper — and delivered on it.
DKI came to us with a clinic. We gave them a brand, an interior, a communication strategy, and four locations full of patients and staff. We handle everything from how the walls look to how the ads perform. The kind of integrated work that sounds ambitious on paper — and delivered on it.
We started where every serious brand starts -
with strategy. Positioning, audience, differentiation. Only then came the corporate identity, built to carry that strategy into every room, screen, and interaction. From there: communication strategy, interior design including wayfinding, staff uniforms, all offline and online materials, an opening event, and ongoing management of social media and outdoor campaigns.
Healthcare communication has rules. Limits. Things you simply can't say or show. We know that space well. Which is why, within those constraints, we exceeded DKI's patient recruitment targets by over 200% in the first six months.
That's not a campaign result. That's a full brand doing its job.
We started where every serious brand starts - with strategy. Positioning, audience, differentiation. Only then came the corporate identity, built to carry that strategy into every room, screen, and interaction. From there: communication strategy, interior design including wayfinding, staff uniforms, all offline and online materials, an opening event, and ongoing management of social media and outdoor campaigns.
Healthcare communication has rules. Limits. Things you simply can't say or show. We know that space well. Which is why, within those constraints, we exceeded DKI's patient recruitment targets by over 200% in the first six months.
That's not a campaign result. That's a full brand doing its job.
Healthcare ads have rules. Limits. Things you simply can't say or show. We know that space well. Which is why, within those constraints, we exceeded DKI's patient recruitment targets by over 200% in the first six months.
That's not a campaign result. That's a full brand doing its job.
DKI proves that warm, playful, patient-first communication isn't a compromise for a premium clinic — it's a competitive advantage. Serious work doesn't have to be cold. Great results don't require a corporate tone. We knew that. They knew that. That's probably why we get along.
DKI proves that warm, playful, patient-first communication isn't a compromise for a premium clinic — it's a competitive advantage. Serious work doesn't have to be cold. Great results don't require a corporate tone. We knew that. They knew that. That's probably why we get along.
DKI proves that warm, playful, patient-first communication isn't a compromise for a premium clinic — it's a competitive advantage. Serious work doesn't have to be cold. Great results don't require a corporate tone. We knew that. They knew that. That's probably why we get along.
"Working with Ex Duris on our rebranding was exceptional. They didn't just design, they understood our brand, our clients, and what we stood for. The result was fresh, innovative, and exactly right. Jana's commitment to the project made the whole process seamless. I'd recommend them to anyone looking for a team that actually gets it."
K. Vinařová
Clinic Director, DKI
"Working with Ex Duris on our rebranding was exceptional. They didn't just design, they understood our brand, our clients, and what we stood for. The result was fresh, innovative, and exactly right. Jana's commitment to the project made the whole process seamless. I'd recommend them to anyone looking for a team that actually gets it."
K. Vinařová
Clinic Director, DKI
"Working with Ex Duris on our rebranding was exceptional. They didn't just design, they understood our brand, our clients, and what we stood for. The result was fresh, innovative, and exactly right. Jana's commitment to the project made the whole process seamless. I'd recommend them to anyone looking for a team that actually gets it."
K. Vinařová
Clinic Director, DKI
{ READING LIST }
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{ DIVERSITY REPORT DESIGN }
ŠKODA AUTO
PREMIUM BRANDING
STRATEGY
DESIGN
EXPERIENCE
PERFORMANCE
PRAGUE (PRG)
NEW YORK (NYC)
MUNCHEN (MUC)
WORLDWIDE