At our agency, we thrive on comprehensive projects where we engage right from the initial analyses, sketches, and strategic implementations, working tirelessly to construct a structure grounded in solid foundations yet flexible enough to withstand the volatility of modern business. This exact challenge was presented to us by a company specializing in dental health, seeking a fresh design for their upcoming dental clinic, as well as a corporate design and communication strategy for both their existing and new clients.
Before diving into the initial logo and clinic interior designs, we embarked on an extensive environmental analysis where the clinic was to be established, studying client behaviors, local needs, and surrounding demographics. In collaboration with our client, we delved into their design expectations, customer relationships, and brand values. The aim was to create a space and corresponding communication strategy that mirrors their customer-centric approach, breathes their values in every detail, and offers a welcoming environment that transforms dental visits from a chore to an enlightening, preventative, and enjoyable experience.
Our client, DKI, had clear visions yet remained open to our data-driven insights and design recommendations. The result is a clinic interior that invites and inspires visits, and communication materials ranging from appointment cards to staff uniforms that are both professional and engaging. It redefines the dental experience to one that resonates with the standards of developed countries. And it poses an important question: When was your last dental check-up?
