{ BRANDING & COMMS }
ŠUMAVA DIDN'T NEED MORE APARTMENTS. IT NEEDED THE RIGHT ONES.
MARCH 2025
HAUSWALD
{ Strategy }
PAVEL JANKOVSKY
{ Branding }
ESCALATE
{ Project Lead }
JANII PETLAN
{ Communication Design }
AJA HRABEK
{ INTRODUCTION }
Deep in Šumava, a real estate project opened that actually respects the landscape it sits in. Rare enough to be worth noticing. We built the brand and all communication around that single truth. The name we created echoes a sharp morning frost and the crack of wood in a fireplace. It doesn't try to sell you a lifestyle. It puts you in one.
The craftsmanship of the people behind this project stopped us in our tracks. In that kind of collaboration, the branding almost writes itself — rooted in the atmosphere of a protected landscape, sensitive to everything around it. Attention to detail is what we share. It shows.
{ READING LIST }
